Target’s last frontiers
Nike store soccer cleats the “bullseye” has landed in Manhattan temporarily but nike store soccer cleats in a major way.
Minneapolisbased Target on Friday opened four popup stores in the New York City borough. They’ll be open through Monday.
For Target Corp. the stores are its biggest push yet into New York’s fashion week, and come nike hypervenomx proximo ic before it opens its first permanent Manhattan store, possibly late next year, on 125th Street in the city’s Spanish Harlem neighborhood.
The temporary spaces are called “Target Bodegas, in reference to small Manhattan convenience stores. These shops are filled with the wares of Target’s 22 designer collaborations, including John Derian and Michael Graves for home, Sonia Kashuk for beauty plus shoes by Sigerson Morrison, handbags by Anya Hindmarch and clothes by Jonathan Saunders.
Target, which has had slumping sales for months as consumers have cut back on all but the essentials, is hoping that the designer rush will get its nike store soccer cleats shoppers spending again. But analysts blame that highend focus for part of its recent woes.
Wednesday night’s invitationonly opening party featured a ropedoff redcarpet area at the 57th Street bodega. It was timed for the middle of fashion week, when international media and retailers are spending eight days previewing collections for spring 2009.
Inside, false shelves are lined with painted boxes of “Target Frosted Bullseyes” and real packages of privatelabel paper towels and toilet paper. Designer goods were identified with handwritten “special” signs.
While browsing, partygoers sipped vodka and watermelonjuice cocktails, served in covered paper coffee cups, a staple of New York City delis.
Actress Michelle Trachtenberg snapped up a pair of Sigerson Morrison shoes. “They’re my favorites, she said.
Actress Emmy Rossum noted that her favorite Go International Collection thus far was Behnaz Sarafpour’s from the holiday 2006 collection.
The opening party was also filled with Target executives, including Trish Adams, senior vice president of apparel and accessories, and Keri Jones, senior vice president of health and beauty.
“Every event we do here takes on a whole excitement and buzz, Adams said.
Some guests said they’re ready for a Manhattan store to open. “We’re Targetstarved, said Olivia ScottPerkins, associate publisher of Vibe, who was considering three pieces from Jonathan Saunders’ new line as she mingled. (The British designer put in a cameo appearance earlier in the evening.)
Manhattan is one of, which it will check off in quick nike store soccer cleats succession in the coming year. In October it opens two stores in Alaska, until now uninhabited territory for the giant retailer. Next year it will open its first two stores in Hawaii. That will leave just one state, Vermont notoriously adept at keeping out bigbox retailers without a bullseye presence nike store soccer cleats.