American Apparel Opens Two New Selfridges Shop
Nike magistax proximo mens nike hypervenom los ANGELES, Dec. 19, 2011 /PRNewswire/ American Apparel (APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, announces the opening of two more shopinshops inside Selfridges, one of London’s most famous and respected department stores. The new locations in Manchester and Birmingham follow the ongoing success of the American Apparel concession at Selfridges, London which opened in 2010.
The new Manchester location is based inside the Selfridges at the Trafford Centre, a centrallylocated shopping mall. With a clientele ranging from urban consumers to suburban families, the company’s second Manchesterbased store is a unique opportunity to reach out to an array of potential new customers. The Birmingham store is the company’s first in the city. Located at the Selfridges in Bullring Shopping Centre, it provides a new opportunity for the area’s students and professionals to explore the brand’s aesthetic up close.
“We’re continuing to build American Apparel as an international brand and expanding our partnership with Selfridges is the perfect way to do it. These new stores are an opportunity to reach new customers in the UK and provide a great shopping experience, said Marsha Brady, a creative director for American Apparel.
The new Manchester location, located 20 minutes away from the company’s original store on Market Street, is 384 sq ft large and will be staffed with 16 new mens nike hypervenom employees. mens nike hypervenom It will feature over one hundred of the company’s womenswear styles, ranging from its line of classic staple mens nike hypervenom basics to more fashionable attire, as well as seasonal winter apparel and outerwear. The Birmingham shopinshop, 730 sq ft large, will offer both basic and more fashionable womenswear. The location will also offer a selection of men’s basics. With 12 members of staff, the store is poised to offer customers a curated selection of over 130 styles.
“We’re excited to follow up on the success of our first storeinstore at nike magistax proximo the London Selfridges. These locations allow us to reach out to a new type of consumer while maintaining the consistency in brand image that our customer base has come to expect, said Brady.
American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of November 30, 2011, American Apparel had approximately 11,000 employees and operated 249 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality Tshirts and other casual wear to distributors and screen printers mens nike nike magistax proximo hypervenom nike magistax proximo.