Fashion’s Larger Problem
Cheap nike tiempo “i’d like to be able to walk into a store with a size 2 friend, a size 22 friend and my size 16 self and all buy something to wear out on Friday night, she said. Instead, Solly, a government affairs coordinator for a trade association, builds her wardrobe from an assortment of department stores, nike mercurial 11 boutiques that carry bigger sizes and places like Old Navy. She makes a particular point of avoiding retailers that offer her size only online and not in their stores.
“I want to go in the store, she said. “The way it is now, I feel like the market is telling us we’re supposed to feel different,
The young, plussize shopper, generally defined as a woman who wears a size 14 or greater, is becoming increasingly important to retailers. Plussize apparel sales last year rose 13.2 percent, and teen plussize rose 14.2 percent, compared with 5.6 percent for all women’s clothes, according to one survey. Yet many young, plussize women say they are belittled in stores, relegated to buying online or ignored, period.
“It’s like that ‘Pretty Woman’ feeling, said Tracy Olivera, who is 5 foot 5 and 180 pounds, referring to a scene in the film in which snobbish salesclerks turn away Julia Roberts’s character from a Beverly Hills boutique. “You’re like, ‘I have money, okay?’ ”
As of this spring, shoppers such cheap nike tiempo as Olivera, 26, an actress who lives in the District, have two fewer options: cheap nike tiempo H and Jennifer Lopez’s Sweetface Fashion LLC, brands known for styleconscious yet relatively affordable clothing, are discontinuing their plussize lines in the United States. (H collection, called BiB for Big is Beautiful, will continue to be sold in other countries.)
The moves struck some industry watchers as counterintuitive if only because Americans are becoming heavier. In 2002, 16 percent of teens were considered overweight, more than triple the figure in 1980. The average woman in her twenties weighs almost 29 pounds more than women did in 1960, according to the Centers for Disease Control and Prevention.
One frequently cited explanation for the companies’ withdrawal from the market: Fat just isn’t fashionable. No one wants to be associated with it.
“There are probably great debates in the boardrooms right now about how moving into that plussize market might impact their core customer, said Wendy Farina, principal at retail consulting firm nike mercurial 11 Kurt Salmon Associates.
“There’s a real stigma against fat for cheap nike tiempo the fashion world, said Laurie Henzel, the creative director of Bust magazine, a smallcirculation glossy with a feminist bent. It is one of the few magazines to frequently feature plussize models in fashion shoots.
Asked about H decision to phase out BiB, from which she borrowed samples when she had a plussize shoot, Henzel said, “I can only imagine [they thought] it wasn’t cool enough for them, cheap nike tiempo.