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Mercurial football boots i make a bet the now available for $38 in rainbow colors at your local Gap will hit the sale rack by early August.
I working on a tip. mercurial football boots Gap Inc. announced last week that it would of its expected secondquarter earnings, largely because it had to mark down an unusually high number of its morefashionable clothes. More surprisingly, budgetbonanza Old Navy seen as an essential growth engine for the roughly $13 billionayear company stalled; its samestore sales dropped 9 percent. Despite Banana Republic solid results, dire reports of the Gap demise were not exaggerated.
Last summer, the Gap caught analysts flak for failing to offer more exciting and innovative apparel, unlike such competitors as Abercrombie Fitch and American Eagle Outfitters. The Gap incessant emphasis on the same basic stuff just wasn drawing in customers, who last year wanted racier, trendier styles. So, the famously flexible company decided to take more risks with its product line.
That, of course, was then.
The Gap fumbled by putting itself in an unfamiliar position chasing trends rather than setting them. As Deutsche Banc Alex. Brown analyst Marcia Aaron said: The Gap was a victim of fashion problems; they tried to take their fashion best soccer shoes for kids too young. The company warning revealed that store managers had to put lots of stuff on sale to move it out the door. Aaron also attributed the Gap shortfall to a lack of exciting spring fashions, uppity gas prices, chilly spring temperatures, high credit card interest rates and the fact that a strong music year, so kids are spending more money on music. (Hey, Metallica, call off the dogs! Turns out Napster isn your problem, it the rag trade
Whatever the reasons, the Gap already is responding as it best knows how with fresh marketing. Its men department on its Web site offers a glimpse of what I expect to see a lot of this fall: an emphasis on the office. Trendy stretch shirts were just a transitional item, something the company introduced for that it has now recast as to work. That utilitarian imperative will be the Gap big theme in the coming months. Look for more cleancut, conservative designs that no boss could question and fewer brightpink Capri pants (now on sale at Gap stores nationwide).
The second irony is that the pickle the Gap got into seems to be remarkably unsour. After last Thursday announcement that June samestore sales declined by 2 percent, Gap stock actually jumped more than 26 percent, to 37 7/8 at Monday close. The shares had hit a 52week low of $28 less than a month earlier.
You see, the key to investing in fashion is to be forward mercurial football boots looking. (Just not too much, lest you risk overexposure.) Before last week mea culpa, investors knew the mercurial football boots Gap would be making some type of confession, they just didn know how bad it would be. Now that everything out in the open, and the news wasn as bad as some had thought, they looking ahead to the retailer promise that it will meet analysts expectations for the second half of the year.
If you play the fashion stock market, you can always rely on a company new products best soccer shoes for kids to match mercurial consumer tastes. You can only count on its management ability to adapt quickly and consistently. Industry insiders almost universally regard the Gap as a wellmanaged company, its current troubles notwithstanding. Now that prodigal CEO Mickey Drexler has returned to play a role comparable to the one Steve Jobs filled at Apple, investors best soccer shoes for kids expect a Gap renaissance. (Granted, a less flamboyant renaissance, with designs just left of boring rather than barely right of radical.) So look for the Gap flagship chain to become less teencentric, and instead saturate us with a fivedayaweek casual campaign. Also, expect more familyfriendly messages from Old Navy. As for Gap stock, consider this a prebacktoschool sale. It a good time to buy, especially below $35 a share mercurial football boots.