Has ‘American Idol’ Lost Its Mojo
Asics mens trail running shoes it’s gigantic. It’s an unmatched ratings machine that other networks would kill for. So why won’t the rumors subside? Could “American Idol” really be in trouble?
Katie Lachter asics gel kinsei womens running shoes started watching “American Idol” during her last year of law school, which was the mercurial Fox talent show’s first season. Now in its seventh asics gel kinsei womens running shoes incarnation, the show’s parade of crooning, wannabe pop stars is still appointment TV.
“It’s a really fun and an upbeat thing to watch, said Lachter, now a lawyer in New York. Around her law firm, she said, “it’s definitely water cooler talk,Anne Charity hosts a weekly “Idol” party in her Williamsburg, Va, home.
“We’re a regular group of six, said Charity, a linguistics professor. “We like [Idol contestant] David Cook, because he’s got that rock thing going on,
Lachter, 29, and Charity, 32, are in the heart of a demographic that television executives and advertisers love to court. But these days, that soughtafter group of Idol watchers is shrinking: It’s been widely reported that ratings for the Fox Network show are down this season, with a steeper decline among viewers age 18 to 49.
The show has also seen a drop in asics gel kinsei womens running shoes donations garnered by its “Idol Gives Back” event. Last year, Idol’s charity show raised $70 million within a asics mens trail running shoes week. This year, two weeks after this month’s “Idol Gives Back, the total hit just $65 million.
Ben Grossman, the Los Angeles bureau chief for the trade magazine Broadcasting Cable, said that “Idol’s” ratings’ drop is in line with an overall decline in ratings for network television this year.
The numbers of viewers “Idol” draws, he said, are “still astronomical,
“For a show in its seventh season to still be doing these kinds of numbers is phenomenal, he said. “It’s still an absolutely incredible story year after year,
Advertisers certainly haven’t been scared away.
The program continues to draw dollars from some of the largest companies in the world. Exxon Mobil, Ford, asics mens trail running shoes CocaCola and AT were all sponsors of this year’s “Idol Gives Back.
The slight ratings drop hasn’t fazed Ford, which is asics mens trail running shoes also an advertiser on the show.
“The show is a great platform for us, and we are very happy with our relationship, Jim Cain, the manager of Ford’s North American marketing and sales communications, said through a spokeswoman asics mens trail running shoes.